It’s not often that an online-only subscription service is able to cater to people the way Fabletics has been able to do with their customers, but most companies have not seen the same type of growth that Fabletics has had. The company knows what it takes to be a positive part of the industry and they have done everything they can to make the brand women-centric. It has helped them make sure they are helping others and they are able to actually have a hook to grow their brand with. For the leaders at Fabletics, there are many things they can continue to do to help people.
Kate Hudson, who works as an ambassador for the brand, knew what it would take to ensure the brand was going to grow. She showed off the clothes, she picked out some of her favorites and she made sure people knew she was involved with the company. When they saw what she was doing, they realized she was someone they could relate to. They could benefit from her involvement with the brand and the brand would also benefit from that type of involvement.
As long as Fabletics continues to grow, it is going to compete with retailers like Amazon. Now that it has decided to take on Amazon, Fabletics has big goals in store. Kate Hudson plans to be there with the company through all the goals. She wants to make sure she can help people have a good understanding of what the goals will look like and how the business will be better once she continues to show off all the things she has to offer. For Kate Hudson, this means Fabletics is the main focus she has instead of the roles and the bigger jobs that she used to have before she started with the brand.
Even though Fabletics has been successful, much of their success has been a direct result of how they treat their customers. The company knows what it means to give their customers a better idea of how they can choose their clothes. The Style Quiz is a necessary part of the process for customers because Fabletics knows that it helps them make sure they are showing people what they can do with the clothes. Their stylists can then choose which clothes are going to work best for different customers depending on their style and their attitude toward different options.