Gustavo Martinez is a marketing and advertising expert; he has been in the business for 35 years. Gustavo has contributed to the development of many firms over the years. He has helped in ad creation and development of marketing strategies for several firms. Gustavo has introduced various organizations into the pop culture world making them quite successful.
Martinez has worked for prominent firms including J. Walter Thompson Worldwide and McCann Worldgroup where he served as the president. During a recent interview, Gustavo Martinez talked about the current marketing and advertising and the future of marketing and advertising.
According to Gustavo business acceleration and consulting play a vital role in the future of marketing and advertising. Through business acceleration startup firms will last in the marketing and advertising industry for a more extended period than usual. Read more: Gustavo Martinez | Crunchbase
Research carried out shows that most upcoming companies do not last in the marketing industry for more than three years due to some factors like competition. As the number of companies is increasing marketing and advertising is becoming more difficult since each firm is competing to stay at the top of their game.
Gustavo Martinez is partnering up UV Business Acceleration to come up with solutions to such problems and help young firms become successful. They are helping companies by improving user experience and technological advancements.
Gustavo and UV Business are hoping to increase the success rate of startup business through the creation of suitable marketing and advertising strategies. Gustavo Martinez also believes that consultation is significant in the future of marketing. Over the year’s companies have used consultation to grow and expand their businesses. Consultation has provided excellent results for many firms.
According to Martinez consulting is where an independent contractor provides services like useful business strategies to firms. Gustavo believes in the power of consulting; he worked in the consulting industry for some time before joining marketing and advertising. Gustavo also believes that consultants are very creative and innovative individuals who can’t work under the supervision of someone else and therefore venture into something that they are more comfortable with.
Consultants help individuals and institutions to come up with suitable growth strategies.
Gustavo Martinez brings ideas to life through creativity. He ensures that his team is creative and encourages them to use their skills to the maximum. Gustavo supports his employees’ ideas since they can be useful in expanding a business once put into good use.
Gustavo believes that diversity and cultural appreciation are valuable ways of coming up with a creative working environment. He, therefore, advocates for diversity in the work area. Gustavo keeps his employees inspired by allowing them to work on a project that will maximize the use of their abilities. Projects that they feel comfortable working on.